Our Strategy
We know the path ahead will require careful decisions and persistent effort, but we’re committed to making meaningful improvements that residents will benefit from over the course of this strategy.
Our purpose
Few things are more important to someone than their home. It’s their refuge, the foundation for health and happiness. Founded in 1862 by George Peabody to help Londoners in need, we’ve been providing safe, secure and comfortable homes for over 160 years. We draw our inspiration from the thousands of families who’ve built their lives in our communities over the years. That’s why we’re committed to providing quality homes that don’t just serve people well today, but will stand strong for many generations to come.
How we make it all happen
Our strategy is shaped by our purpose and our values – but it’s always evolving. Here are the priorities that we’re focusing on right now:
01 Better services for residents
We’re committed to improving our services so residents have simpler, better experiences.
Our local approach will help by making teams more responsive and able to work together where it matters most. While we’ll act quickly, we’ll balance speed with quality when planning and delivering changes.
We’ll look at the root causes of why services sometimes fall short, listening to residents’ feedback and experiences. We’ll use this to design improvements that make a real difference.
02 Better together for colleagues
Success depends on the dedication and hard work of our 4,000 colleagues. We want to make it easier and more enjoyable for everyone to work with confidence.
We’ll give our teams the tools they need to do their jobs well. When they can do their best, residents get a better service.
03 Better homes and places for the long term
The decisions we make today affect our homes and communities for years to come. We’re investing carefully to make sure they’re safe, sustainable and resilient in the long term.
We’ll create local portfolio plans to make sure investment reflects local needs. We’ll also simplify things where management arrangements are complex.
We’ll continue to look for ways to build more homes beyond our current plans through partnerships and other funding.
Our mission
We’re here to provide quality homes, work with communities to strengthen neighbourhoods, and support people when they need it most.
We look after 108,000 homes across London and the home counties, plus the community centres, play areas, and green spaces that bring these areas to life. Our job is to keep these places well-maintained and provide reliable landlord services.
We serve more than 220,000 people who live in these homes. They’re a mix of renters and homeowners, with another 26,000 people who receive our care services. We believe in building strong, trusting and respectful relationships with everyone in the Peabody community. That’s why we value the feedback and experiences residents share with us, using that to directly influence how we work.
Every day committed residents are creating positive changes in their neighbourhoods. We’re proud to work side by side with tenant groups and local organisations to help create stronger communities together. When life gets challenging – whether it’s keeping up with bills, managing debt, or finding work – we’re here to help find solutions. Often, we connect with other services to make sure people get the right support when they need it most.
Our values
Our values help turn our purpose into action. They’re shared by colleagues, residents and the board, bringing us together to focus on what matters most.
